There is no question that virtual events are growing in popularity.
Virtual events are suitable for a broad range of events such as trade shows, company events, and fundraisers. While some events are completely virtual, others combine in-person with virtual components and are known as hybrid events.
Technology has made it possible to create virtual online events that can compete with the benefits of in-person events while also providing benefits unique to virtual events. With a virtual event, travel costs and the environmental impact of travel are no longer an issue. Attendees can join and participate from anywhere in the world making space for a wider audience. Also, organizing a virtual event typically cost a fraction of the cost compared to in-person events
Map for virtual events
Virtual events should be highly interactive environments where people can come together to learn, network, and be entertained. In order to create this space, it is critical to provide an environment where the attendees feel familiar, and can easily find the most relevant resources.
Interactive event maps are an ideal solution to create such an environment. The physical nature of maps provides a real sense of place to virtual events and enables visitors to easily visualize the different actors such as other participants, exhibitors, press, sponsors…
Event maps can be based on real spaces such as conference centers, parks, streets or based on completely fictional spaces. In either case, the map design element will provide a unique look and feel to the virtual event.
Best Practices for virtual events maps
Successful virtual events have many similar components to in-person ones. With this, there are some best practices to ensure that your virtual event maps create an impactful virtual experience where participants come together to learn, network, and be entertained.
Use a minimalistic basemap style
A base map with a large number of details or colors will clutter the user experience. We recommend selecting a simple base map with a monochrome tone or a limited number of colors.
Map details such as street names and points of interest can also be removed from the basemap.
Location matters even for virtual events. Choose a meaningful location for your virtual event map. For example, choose a location that is meaningful to the event industry and participants. If the event used to be an in-person event, use the same location for your virtual event.
Add images, videos and 3D tours to your event
Bring your event map to life with photos and videos for each exhibitor and sponsor. For example, use the company logos as markers to add branding value to your exhibitors and sponsors
Virtual 3D tours like Matterport will also enrich the user experience.
Organize with categories
Organize your event maps with categories so that participants can easily filter the map to find relevant information. For example, organize your exhibitors by categories based on their type of business activity. Create special categories like press and sponsors.
Place exhibitors strategically
Similar to an in-person event, place exhibitors strategically on your virtual event map. For example, place related exhibitors in the same area. Provide high visibility to your sponsors using larger markers and central locations on the map.
Use call for Actions
Use call for actions to create result-driven events. For example, use action buttons to prompt participants to leave contact details, visit exhibitor websites or make donations at fundraising events.
Virtual events are extremely measurable. Every participant action on your virtual event map can be analyzed.
For example, you can track how many people attended, where they came from and which exhibitors were the most popular. You can also measure conversions from your call for actions.
Example of an interactive virtual event map
Want to see virtual event maps in the works? Check out this example!
The San Diego Humane Society organizes a yearly fundraiser event in the NTC Park at Liberty Station.
Due to the global pandemic, the 2020 event could not take place in the park and became the Virtual Walk for Animals.
The San Diego Humane Society used Mapme to create the Virtual Vendor Village. The event map showcases the event sponsors as well as top fundraisers for the event.
The virtual vendor village takes place in the NTC Park, the original location for the event. The map uses a simple basemap style and the map viewing area has been limited to the park boundaries, in order to keep participants focused on the virtual vendor village.
How to create a virtual event map with Mapme
Creating a high-quality virtual event map may seem like a complex and long project. But with Mapme, it doesn’t have to be! Mapme makes it easy for event organizers to create virtual event maps with zero coding or technical skills.
You can select one of the built-in monochrome basemap styles or create a custom map style.
Using categories, you can organize your exhibitors to make your virtual event map easy to navigate based on their interests.
Mapme also makes it easy to add images, videos, and 3D tours for your event exhibitors.
Mapme reports on the visitor’s interactions on your virtual event map. You can analyze your virtual event traffic and conversion rates.
We know that events are very dynamic. For example, a new sponsor has joined your virtual event. Mapme makes it easy to quickly update your virtual event map information.